Problem 01
Orders arrive after hours
Half our orders arrive on WhatsApp after the office closes.
For food & beverage distributors
Your customers keep ordering on WhatsApp. XLANE turns every message into a priced, confirmed order, and anything big or unclear waits for your team's approval before it ships.
Keep the order
Capture and confirm orders 24/7, so a 6am order never goes to a faster competitor.
Fewer wrong shipments
Every line is matched to your catalogue. Anything unclear goes to a person first.
Hours back
Your team reviews drafts instead of re-typing chats, and spends that time on customers.
Is this you?
If any of these sound familiar, XLANE is built for you
Problem 02
Mornings go to re-typing
Someone spends every morning re-typing chats into the system.
Problem 03
Shorthand gets misread
A buyer wrote '2 ctn yolk' and we shipped the wrong thing.
Problem 04
Slow replies lose orders
If we don't reply fast, the restaurant orders from someone else.
Problem 05
No two orders look alike
Every customer writes orders their own way, and every rep reads them differently.
Problem 06
Mistakes surface too late
We only find the mistake when the credit note comes back.
Who we build for
Built for the distributors who keep kitchens running.
Food & beverage distributors and wholesalers supplying restaurants, cafés, hotels and caterers, with a big catalogue and customers who already order on WhatsApp.
What do you distribute?
Distribute something else in food & beverage? Tell us below and we'll take a look.
How we start
Live on your catalogue, without disrupting your customers.
Step 01
Discovery call
We look at how orders reach you today, who orders on WhatsApp and where time and mistakes creep in. You get an honest answer on fit.
Step 02
Set-up on your catalogue
We load your products, units and customer pricing, and teach the system the shorthand your customers actually use.
Step 03
Go live with a pilot group
A group of your customers start ordering through XLANE on your normal WhatsApp number, while your team approves every order that needs it.
Founding partner pilot
Become a founding partner.
We're onboarding a small number of Singapore food & beverage distributors as founding partners. Places are limited. We'll walk you through the details on a discovery call.
Hands-on set-up
We set up your catalogue, pricing and customer shorthand with you, not through a help centre.
Direct access to the team
You talk to the people who build XLANE, and your feedback shapes what we build next.
Start small
Begin with a group of your customers and roll out further once you trust the results.
Built for food & beverage distributors
See your own orders flow through XLANE.
A scrolling list of the food & beverage categories we work with. Duplicate animated items are hidden from assistive technology.
Fresh Produce
Meat & Poultry
Seafood & Frozen
Dairy & Eggs
Dry Goods & Ambient
Beverages
Bakery & Pastry Supplies
Multi-category HORECA Supply